This campaign showcases chiropractic and the national find-a-doctor directory
New York — The New York State Chiropractic Association (NYSCA) and the Foundation for Chiropractic Progress (F4CP) are launching a statewide movie theater campaign designed to elevate public understanding of chiropractic care and connect New Yorkers with trusted doctors of chiropractic across the state. The campaign will run from December 15, 2025, through January 25, 2026, and will appear in eleven strategically selected theaters spanning Albany, Manhattan, Brooklyn, Buffalo, Syracuse, Kingston, Oswego, Oneonta, and Farmingdale.
Audiences will experience a 30-second Adjusted Reality commercial, complemented by a 15-second “commercial before the commercial” featuring a lighthearted chiropractic trivia game. Both pieces point viewers to the national Find-A-Doctor directory, encouraging them to learn more about chiropractic and locate a qualified provider in their area.
Participating theaters include:
- Spectrum 8 Theatre (Albany)
- Kent Triplex Cinema III (Brooklyn)
- Cinema 123 By Angelika (Manhattan)
- Amherst Theatre (Buffalo)
- Cobble Hill Cinema 5 (Brooklyn)
- Alpine Cinema (Brooklyn)
- Farmingdale Multiplex Cinemas (Farmingdale)
- NCG Kingston (Kingston)
- Hollywood Theatre (Syracuse)
- Southside Oneonta Mall 9 (Oneonta)
- Oswego Cinema 7 (Oswego)
To support the campaign, the NYSCA will co-host a special in-theater event with F4CP on Saturday, January 17, 2026 at Alpine Cinema in Brooklyn from 3–8 p.m. Dr. Sherry McAllister, President of the Foundation for Chiropractic Progress, will be present for meet-and-greet conversations and book signings for her new release, Adjusted Reality: Supercharge Your Whole-Being for Optimal Living and Longevity. NYSCA members and the public are encouraged to attend.
This statewide initiative brings chiropractic to audiences in a fresh, accessible way, empowering the public with reliable information about chiropractic care and make it easier for individuals to find the support they need through the national Find-A-Doctor directory.
“We are proud to partner with F4CP on this innovative campaign,” said NYSCA President Dr. Christopher Piering. “By meeting New Yorkers where they are—right in their local movie theaters—we are helping more individuals discover the role chiropractic can play in improving whole-body health and longevity.”For additional details about the campaign or the January 17 event, contact the NYSCA Communications Office at comm.secretary@nysca.com.